Still endorsements coming for the book, Paul Dervan in Ireland liked it, and Chpt 9 in particular

We keep hearing nice things about the book and there are ever more mentions of it.

An Irish marketing and branding expert in the digital space, Paul Dervan, just wrote a review of the book at his blog Paul Dervan: Random thoughts on marketing, said he liked it very much, and was particularly fond of Chapter 9, which discussed Generation C (Community Generation). Like Paul said it:

Generation C - the community generation, who unlike other communities, actually carry their community around with them all the time, through their mobile phones. They are always connected and they want to be reachable all the time.

Thank you for the very kind words Paul. When our paths cross at some point, as no doubt they will, please bring the book along and we'll be most happy to autograph it for you.

Comments

[paul]

loved it actually. found myself + colleagues using the 'generation c' term when briefing creative teams and agencies. thanks again.

[Alan Moore]

Thank you Paul for leaving your comment

Alan

[Tomi Ahonen]

Thank you Paul. We're happy you liked the term, keep spreading it, ha-ha...

Tomi :-)