Hollywood does its best to ignore the Internet

My jaw dropped when I read this in the Economist - There will be blood

IN 1948, when only one in ten Americans had seen a TV, Time magazine sized up the new medium. Its quiz shows, cooking lessons and vaudeville were perfectly watchable, it said, but the films were awful.

And

As it prepares for its 80th Academy Awards this weekend, Hollywood is facing another new medium—the internet. Instead of using the web to get films to people, studios are still in the cabbage-rolling business: they use the web mostly as a medium to show dross, and just a handful of decent films. Yet, if the studios hope that by ignoring the web, Tinseltown can put off change, they are surely wrong Hollywood needs to confront the web—by embracing it.

The internet could be a boon for Hollywood—but only if it can conquer its fears Another Economist story and last year we asked Has Hollywood Gone with the Wind?

The DVD - was the main engine of growth between 1999 and 2004. In the past two years, DVD revenues dropped by 11%, to $11.1bn. "It is undeniably true that DVD revenue, which had been responsible for the big boom that has happened in the past few years, has plateaued and now gone into decline," said Michael Gubbins of Screen International magazine.

And of course it was David Soderbergh who upset everyone by tampering with the short dog of movie distribution.

In our post Hollywood - The silent movies of the 21st Century we quoted John Naughton who was reviewing a recent Hollywood initiative.

Trust Hollywood, as one Silicon Valley wag put it, 'to "embrace" peer-to-peer distribution and all the economies and efficiencies that go along with it and then ruin it by using it to peddle an inferior and overpriced product'. Nothing changes

Only 1% of all films made in any one year are shown in the US - there is an imperative for Hollywood to become part of the network - Networks: Economic, Cultural and Media are becoming the nervous system of society, believes Manuel Castells and this suggests that our world of media and communications is evolving from the straight road of an industrial era to the more complex and networked world that mimics nature.

Networks – Castells says are common to all life.

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