5 years ago I would have never thought that such a company might exist that company is Xtract
What do they do?
Xtract is capable of taking large and multiple raw data flows and turn those data flows into unique social marketing and social advertising intelligence. Through the marriage of deep science, advanced mathematics and leading edge knowledge into social networks, Xtract is able to use that unique intelligence via a patented set of tools and process to enable its clients for example to:
1). Deliver highly targeted advertising across the 3 screens
2). Increase the (value) cost of ads delivered to the mobile platform
3). Reduce Churn
4). Increase customer loyalty
5). Launch new products and services into the marketplace at greater speed and lower cost
6). Enable highly effective virality
7). Effectively monetise digital communities
8). Significantly reduce marketing costs
I have suggested that Social Marketing Intelligence will be the black gold of the 21st Century Even the Financial Times think Xtract is an interesting company that is going places and so does the Economist
Anyway, Vote here to help them on their way.
The network is more powerful than the node
Good luck all of our friends at Xtract !!!
Great posting Alan
Tomi :-)
Posted by: Tomi T Ahonen | January 07, 2008 at 06:18 AM