My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« Open Social: Google's New Social Networking Platform - What Is It And Why It Matters | Main | Choke Free Roads in England via engaged and networked communication »

January 16, 2008

Comments

Tomi T Ahonen

Hi Tilly

Sorry I missed out on your comments in the summer, so this is very delayed, but yes. Good question.

Two points - there is mobile phones advertising, which has a very strong future, and then there is SMS text messaging as the mechanism to deliver the mobile advertising. There we have some early problems with spam SMS, and this area will exist for a while but be mostly annoying and will eventually disappear (mostly, never quite completely).

The far better concept is user co-created advertising on mobile, which can be done via SMS. You'll need to study Blyk to see how it can be done. If you get the users to co-create the advertising experience - we embrace what we create - then the recepients of the ads will love it. When SMS is used this way, it is a winner with a long future.

Finally, there is the chance to use SMS as a trigger to launch other more advanced advertising methods for mobile such as MMS picture messaging and WAP pages etc.

Thanks for writing

Tomi Ahonen :-)

Lilu

Hi, Tomi!
I send my email > [email protected] for receiving Thought Piece
Thanks

David

Hi
I just came across to your blog and reading yur post this is quite very impressive me For a quick review of the context. There are about 1.3 billion fixed landline phones. So there are 2.5 times as many phone subscriptions as there are fixed landline phones. In Europe about a quarter of the homes have abandoned the fixed landline altogether and all family members use only their mobile phones (In Finland its more than half, even in the USA its already one in ten households where they have cut the cord). Contrasting with internet use, about 1.3 billion people use the internet worldwide. Or the other major technologies we could consider and compare, there are about 850 million automobiles in use worldwide. There are 1.5 billion TV sets in use, and 1.4 billion people own at least one credit card globally. But there are 3.3 billion mobile phone subscriptions.Thanks a lot for sharing this.

viagra online

I really like this technology.The mobile phone are really amazing!!! i try to approach ever new technology

reverse lookup

Oh wow, this got every one going - fascinating input mixed with a good read.

Send Flowers To kuwait

Nice effort, very informative, this will help me to complete my task
I am also being a part of flowers delivery in kuwait

NFL Jerseys

I think you're research very enlightening - do you have any views on the growth in SMS advertising? I am doing my thesis on this and would like to know your thoughts.

Kind regards.

NFL Jerseys

What I am missing is family usage of household PCs. Isn't this is a strong factor also in Western countries? E.g. young children often have own mobiles but use Internet on family (and school) PCs.

Smartphones

I really like this technology.The far better concept is user co-created advertising on mobile, which can be done via SMS.

online viagra pharmacy

A complete and exhaustive information. Thank you for the work done.

christina

thanks for the great post, you should also take a look to http://www.mobilova.com ,it's one of the best solutions on the market to create and monetize mobile versions of websites.

cameraboys

Useful information, many thanks to the author. It is puzzling to me now, but in general, the usefulness and importance is overwhelming. Very much thanks again and good luck!

Phone Number Lookup

I had to read the post a couple of times to fully understand the main thrust of the article. I'm glad I did and have bookmarked this site for future reference!

viagra online

It's crazy to think that the iPhone5 is coming out in June. I remember the hype when the first one came out! Interesting article.

Online Viagra

A lot of things explain in this post. It amazing to read.
As i just wondering at the time of reading. cool

mariage

I wanted to thank you once again for your amazing website you have created here. It's full of useful tips for those who are really interested in this particular subject, particularly this very post. You're really all actually sweet plus thoughtful of others in addition to the fact that reading your website posts is an excellent delight if you ask me. And thats a generous reward! Ben and I really have enjoyment making use of your tips in what we have to do in a few weeks. Our collection of ideas is a mile long which means that your tips might be put to fine use.

Generic Levitra

i cut the land line chord I'm never home when i want to make my phone conversations so there was no sense in paying the additional monthly rate.

Louboutin shoes

three years," Saines said.
The Australian lender expects the new branch in Shanghai to turn a profit "very quickly",CL shoes, and will not roll out in other Chinese cities for at least three years.

apotek dk

Jeg kom bare over til din blog og læse yur send denne er ganske meget imponerende mig for en hurtig gennemgang af den sammenhæng. Der er omkring 1,3 mia fast fastnet telefoner.

Karen Millen evenigdress

"When you fall in love, it is a temporary madness. It erupts like an earthquake, and then it subsides. And when it subsides, you have to make a decision. You have to work out whether your roots are become so entwined together that it is inconceivable that you should ever part" - "Captain Corelli's Mandolin"

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati