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January 16, 2008


Tomi T Ahonen

Hi Tilly

Sorry I missed out on your comments in the summer, so this is very delayed, but yes. Good question.

Two points - there is mobile phones advertising, which has a very strong future, and then there is SMS text messaging as the mechanism to deliver the mobile advertising. There we have some early problems with spam SMS, and this area will exist for a while but be mostly annoying and will eventually disappear (mostly, never quite completely).

The far better concept is user co-created advertising on mobile, which can be done via SMS. You'll need to study Blyk to see how it can be done. If you get the users to co-create the advertising experience - we embrace what we create - then the recepients of the ads will love it. When SMS is used this way, it is a winner with a long future.

Finally, there is the chance to use SMS as a trigger to launch other more advanced advertising methods for mobile such as MMS picture messaging and WAP pages etc.

Thanks for writing

Tomi Ahonen :-)


Hi, Tomi!
I send my email > [email protected] for receiving Thought Piece


I just came across to your blog and reading yur post this is quite very impressive me For a quick review of the context. There are about 1.3 billion fixed landline phones. So there are 2.5 times as many phone subscriptions as there are fixed landline phones. In Europe about a quarter of the homes have abandoned the fixed landline altogether and all family members use only their mobile phones (In Finland its more than half, even in the USA its already one in ten households where they have cut the cord). Contrasting with internet use, about 1.3 billion people use the internet worldwide. Or the other major technologies we could consider and compare, there are about 850 million automobiles in use worldwide. There are 1.5 billion TV sets in use, and 1.4 billion people own at least one credit card globally. But there are 3.3 billion mobile phone subscriptions.Thanks a lot for sharing this.

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What I am missing is family usage of household PCs. Isn't this is a strong factor also in Western countries? E.g. young children often have own mobiles but use Internet on family (and school) PCs.


I really like this technology.The far better concept is user co-created advertising on mobile, which can be done via SMS.

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