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January 23, 2008


Free iPod Touch

The iphone has had an unparalleled success thus far, hope it keeps going :)

Christopher Billich


German news site DER SPIEGEL reported some additional numbers on iPhone sales and usage for the German market a couple days ago which I think you may find interesting:

- T-Mobile has only sold 70,000 in Germany, making it the weakest of all markets the device has been selling in
- ARPU for iPhone users is up to three times higher than non-iPhone user ARPU
- iPhone users' mobile web usage is 30 times than of non iPhone-users!

The article at,1518,531187,00.html (sorry, in German) quotes the source as an internal memo at T-Mobile.

So yes, while sales in number of devices terms may not be that great, I think the potential rise in ARPU and specifically the way this thing is opening people's eyes with regard to the mobile web, the effect of the iPhone seems to be pretty profound.

BTW, agree with your opinion that we need a better iPhone in Asia...especially here in Japan and Korea ;-)

Alan Moore

Thanks Christopher,

Nice to know you are still reading us


Tomi T Ahonen

Hi Christopher and Alan

Thank you Christopher for the German numbers. Yes, seems to fit the pattern. I also saw something from France somewhere this week that apparently French iPhone numbers have done pretty well.

Like Alan said, thanks for reading and posting

Tomi :-)





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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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