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January 24, 2008


Former SN Employee

Let me just say, as a former nextel employee who was with the company when it mergered, you were able to see what was going to happen. Sprint came abroad and RUINED EVERYTHING. It's so funny now that I think about all the meetings we had, and we had the #'s in front of us. There were big problems, but the new management(sprint folks) didn't want to hear it, everything was peachy. Dealers weren't getting paid on time, nobody cared. As a rep who actually grew to care for these people, when they didn't get paid on time, I escalated the issue as I should of, and was given a response of "well at least we are getting paid right!!!!". That right there is when I knew I had to get out. When upper management is ignorning the fact there dealer base is crumbling because of them, and NOT EVEN CARING, get out and get out fast!!

Nextel was the best company I ever worked for! I worked for sprint pre merger as well, and it was a mess back then. The sprint name is GARABAGE, and now the nextel name is too. THe only hope the company has is to completely change it's name and hope it can regain the faith of the people!


area code lookup

It puzzles me that someone at that level could even THINK that was a good move. I guess the CEO must have BSed his way to the top.

Tomi Ahonen

Hi Former SN Employee and area code lookup

Thanks for writing

Former - good insights, thanks. Yes we heard a lot of that also on the grapevine and from some contacts near the matter. That was quite a disasterous merger.

area - I agree that was puzzling, that any top manager would entertain such thoughts (Bill Gates says you learn the most from the customers who complain; Sprint-Nextel didn't clearly want to learn..). But the sad truth is, that I've spent enough time with telecoms senior management around the world, to find it not at all unusual for a "comprehensive lack of knowledge" about modern marketing. It is sad, really. Which is why I flew off the handle so much when it happened initially - I felf that for an industry which is trying to learn to do the right thing, the last thing we need now (or back then, a year ago) was to have "one of us", a major carrier launch such an "anti-customer" innovation. Like our friend David Cushman wrote in his blog at Faster Future when he commented on it, this was the exact diametrical opposite of what we preach here at Communities Dominate. It was not engagement marketing, it was dis-engagement marketing. If you complain, you are disconnected..

Yes, so happy this "experiment" in marketing ended as a clear failure, else we might see other CMO's around the world attempting it as well no doubt..

Thanks for writing

Tomi :-)

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