Robin Good - provides insight into networked API's
While social networking giants such as MySpace and Facebook have been building huge online communities by utilizing proprietary approaches and protocols, a new group of companies led by Google is embracing an open standards approach to social networking that may indeed revolutionize social media as we know it today.
Photo credit: Danny Sullivan
OpenSocial is a set of application programming interfaces (APIs) that will allow independent developers to build applications that run on any participating network, using the data stored by that network.
This builds a new a new media infrastructure, its when these different innovations and technologies become interlocking then they can have a dramatic effect on business and also society.
I was discussing the future of advertising yesterday, and the future of advertising agency, and what I see with Open Social - is the opportunity to subvert and circumvent traditional media and business models.
What happens then?
I would hardly call open social open, it is a wrapper that Google gives developers to create social networking sites that can in turn serve advertising to them. What I want the industry to do is think of a logical way to create open standards for advertising and let the best advertising company win.
Posted by: Stefan Constantinescu | January 16, 2008 at 02:38 AM
Hi Al,
You might want to have a look at spokeo, and what yahoo is planning to do with email!
Posted by: David Cushman | January 16, 2008 at 10:20 AM
OpenSocial is a good thought, but it's more like OpenGoogle. Every bit of data passes through Google? No thanks.
You may want to take a look at dataportability.org. Everyone from Google to Microsoft to Facebook to Plaxo to LinkedIn are getting on the bandwagon.
Posted by: Eric Brin | January 17, 2008 at 08:41 AM
This theme has interested me! You may want to take a look at dataportability.org. Everyone from Google to Microsoft to Facebook to Plaxo to LinkedIn are getting on the bandwagon.
Posted by: Jennifer Lawrence | September 20, 2011 at 09:37 AM
What I want the industry to do is think of a logical way to create open standards for advertising and let the best advertising company win.GooD Luck!
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