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« So how is the iPhone doing? Looking good for 10M sold this year | Main | 1968 and all that »

January 23, 2008



Can you elaborate on how you came up with 3.6 ads/subscriber in US ?

Ian Richardson

The rise of AdMob is truly inspirational.

Imagine if we, as an industry could ad three things to the ad model.
1. Operator support
2. Robust targeting
3. Increased traffic i.e the 90% of USA mobile owners who do not use the mobile internet.

Now those numbers, really would enable the long tail to form.

Tomi T Ahonen

Hi Mic and Ian

Thanks for the comments.

Mic - I took the total monthly ads served by Admob in December (it was about 900 million) divided by the number of subscribers in the USA, about 250 million, so we get the 3.6 number. That was my analysis, not Admob's, but based on their numbers. You should go read their report, it has a lot of good stuff for free, including handset brands and specific models in use, etc..

Ian - yes, good points. And obviously we (as an industry) are working to get there. A good small example is Blyk (Alan writes about them often here at the blog) in terms of robust targeting. On the operator support and increased traffic, we get best examples from Japan's D2 and South Korea's Aircross who have very successfully moved the mobile into the advertising platforms in use in those countries, similar to what Yahoo and Google were able to do on the internet side.

Thanks for writing

Tomi Ahonen :-)

Eric Santos

That's indeed a great achievement for Admob!
I just wonder how long it will take for the mobile operators here in Brazil to start practicing reasonable prices in their data plans, so the 120mi people with cellphones can make us visible on those statistics. :P

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