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« So how is the iPhone doing? Looking good for 10M sold this year | Main | 1968 and all that »

January 23, 2008

Admob, we can't keep up with these numbers, already 2 B mobile ads per month !!

We really can't keep up with these amazing growth numbers from Admob. The very latest numbers (and lots of other cool stats) at the monthly Admob statistics show now that Admob has crashed through the 2 Billion mobile ad delivered level per month. Wow. Amazing.

I did a bit of quick analysis of their top 10 markets in the report against the latest subscriber data, and found that for the USA mobile phone subscribers, Admob delivered 3.6 ads per subscriber in December. Every one of those is a paid ad. Can anyonbe say mobile as the 7th Mass Media? Yes, and the leader is South Africa where they deliver on average 5.7 Admob ads per month for every subscriber, that is more than one per week. Other countries such as Romania, Serbia-Montenegro and Bangladesh are in the more than 2 Admob ads delivered per subscriber level.

Very impressive numbers Admob. Keep up the work and a warm thank you to our friend Jason Spero at Admob for the great work you do in reporting the stats.

Posted by at 05:17 PM in 7th Mass Media, Advertising, Statistics |

Comments

mic

Can you elaborate on how you came up with 3.6 ads/subscriber in US ?

Posted by: mic | January 23, 2008 at 10:32 PM

Ian Richardson

The rise of AdMob is truly inspirational.

Imagine if we, as an industry could ad three things to the ad model.
1. Operator support
2. Robust targeting
3. Increased traffic i.e the 90% of USA mobile owners who do not use the mobile internet.

Now those numbers, really would enable the long tail to form.

Posted by: Ian Richardson | January 23, 2008 at 11:53 PM

Tomi T Ahonen

Hi Mic and Ian

Thanks for the comments.

Mic - I took the total monthly ads served by Admob in December (it was about 900 million) divided by the number of subscribers in the USA, about 250 million, so we get the 3.6 number. That was my analysis, not Admob's, but based on their numbers. You should go read their report, it has a lot of good stuff for free, including handset brands and specific models in use, etc..

Ian - yes, good points. And obviously we (as an industry) are working to get there. A good small example is Blyk (Alan writes about them often here at the blog) in terms of robust targeting. On the operator support and increased traffic, we get best examples from Japan's D2 and South Korea's Aircross who have very successfully moved the mobile into the advertising platforms in use in those countries, similar to what Yahoo and Google were able to do on the internet side.

Thanks for writing

Tomi Ahonen :-)

Posted by: Tomi T Ahonen | January 24, 2008 at 04:13 PM

Eric Santos

That's indeed a great achievement for Admob!
I just wonder how long it will take for the mobile operators here in Brazil to start practicing reasonable prices in their data plans, so the 120mi people with cellphones can make us visible on those statistics. :P

Posted by: Eric Santos | January 24, 2008 at 06:04 PM

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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