Visualizing Community Use of Social Media Sites

If you run a social media application you probably want to explore how the community focus of a site evolves over time. This means being able to browse through users, photos, tags, or the more complex structures of your site, such as groups, themes and clusters.

Writes Bill Slawski

At Digg there is an article from which I quote

Digg is a community of users, and the data produced is real-time information about that community's behavior. As the tools hold a mirror to the community's actions, Rodenbeck says, they may already be influencing the way the community acts, like a biofeedback machine. As the tools become more interactive, this effect is likely to increase and become easier to measure.

"There's definitely a change in behavior when you make that behavior visible, and you can see it," Rodenbeck says. "If a community can see itself and recognize itself as a community, that's a very powerful thing."

Which demonstrates how data, refined data, tags, and automated analytics are changing media and will continue to redefine how media is measured. Remember what gets measured gets made.

However what I don't see here is anything to do with monetisation. Turning raw data into unique intelligence and being able to act upon that intelligence will be something all companies will be doing before too long. Because raw data = $$$.

Its we call Social Marketing Intelligence and We're all loved up but we're not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability?

Comments

[ノースフェイス]

著者の軍事Xiliu昨日のブログ記事はjinzhengenの判決は、韓国人は経済発展の中国の深セン経済特区のモデルから学ぶために、貧困の顔を変更するには、主導し、言った。

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もともと店舗前の道路は数十年前に決まった都市計画に基づく拡幅計画の対象。同商店街では約１０メートルの道路幅を１６～１７メートルに広げるが、震災前に着工の見通しは立っていなかった。しかし市は昨年１２月になって「道路拡幅は災害に強いまちづくりに必要」と計画を進める意向を示し、住民説明会を始めた。