The Innovators Dilemma: From the Dark Star to Auntie

Six months after leaving Microsoft, BBC future media and technology controller Erik Huggers has blogged on the BBC Internet blog that he actually had to leave Microsoft in order to innovate. Formerly the senior director for Microsoft’s entertainment business with responsibility for driving Windows Media adoption amongst European broadcasters

Writes Mike Butcher @ TechCrunch

And he points to a blog post Huggers made today

I had great success stories but also my share of failures during the Microsoft years. However hard I worked, I was always trying to convince third parties to adopt platform technologies. My true passion is all about using cutting edge digital media technologies to establish new innovative services for consumers. When I realized that, I knew that it was time to move on

The Innovators Dilemma indeed - where to innovate and with whom?

And here's a thought on disruptive technology

A disruptive technology or disruptive innovation is a technological innovation, product, or service that eventually overturns the existing dominant technology or status quo product in the market. Disruptive innovations can be broadly classified into lower-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption, whereas a lower-end disruptive innovation is aimed at mainstream customers who were ignored by established companies. Sometimes, a disruptive technology comes to dominate an existing market by either filling a role in a new market that the older technology could not fill (as more expensive, lower capacity but smaller-sized hard disks did for newly developed notebook computers in the 1980s) or by successively moving up-market through performance improvements until finally displacing the market incumbents (as digital photography has begun to replace film photography).

The concept shares many similarities with biological evolution.

By contrast, "sustaining technology or innovation" improves product performance of established products. Sustaining technologies are often incremental; however, they can also be radical or discontinuous.

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