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« Mobile Advertising: New rules for a new economy | Main | CNN quotes several of the stats from the book Digital Korea »

November 05, 2007


Jouko Ahvenainen

Tomi, I think Google did exactly what company like Google is doing (I copy here want I just wrote elsewhere). OpenSocial is quite natural next move from a company that wants to collect a lot of data. Social networking platform is a valuable source of behavior and social network data. And it is much more than have one or two social sites. The main concept with mobile has similar objectives. Who will dominate mobile usage and social data in the future. And finally who will prevail in digital media marketing.

But is it so simple that one company can prevail all relevant data in the future. Is it even possible that one company can collect all data when there will be more and more data all the time everywhere? I believe they can collect a lot of data. But on the other hand I believe that the services and data will be much more de-centralized in the future.

Intelligence comes nearer users and user devices. Smart analytics, customer profiling, and social intelligence come also to terminals (PC or mobile). The best solution to challenge Google is not to try to collect more data, but to have more intelligence to utilize the data. This is exactly the point where we at Xtract help media and mobile companies challenge Google.

David Cushman

I would love google to make a phone; just to see what it would be like from their perspective.
But Google hasn't (to my knowledge) made a pc either.
It worked out that it doesn't need to. It worked out that offering the things that people use the devices for is more important.
There is more value in being a petrol station than in being a fuel tank.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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