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« Still doubting that m-Banking has potential? In Kenya 25% of all bank accounts are mobile | Main | And in this corner.. the affinity mobile phone via Sonopia »

November 24, 2007



I acknowledge that you say you're an Apple fan but you continue to off-handedly discount the iPhone UI and ease-of-use/responsiveness. Now I don't have an N-series or an iPhone (yet), but I've had a Nokia, Samsung, Moto RAZR, and Blackberry phone, and iPhone responsiveness is just so far ahead. My RAZR takes 12 seconds to launch the music player (and there's no music in it because I have to go through way too many menus and buttons to sync with a computer to load just a few songs). It takes 12 seconds to turn on from the off state. It beeps out loud when I set it to vibrate (Is this most dumb?). My previous candybar phone took four key presses to lock or unlock the keys; so I didn't bother and it sometimes made phone calls while in my pocket. (I've also received calls from people where they are not talking into the phone; I suspect the phone accidentally placed the call.)

I too would like to have 3G instead of EDGE but 3.5 hours (rated) talk time (as it is for N95/N93) is just too little. And I suspect it would be even less if I was also using the phone for music/video playing, photo/video taking and viewing, etc.

In the end, I think it depends on what you primarily want to use the gadget for, and how easy it needs to be so you'd actually use it. Apple has selected a different usage scenario (different target, different feature set) than N-series, and is betting that its chosen target market (ease of use/responsiveness, iPod/iTunes, 8 hr talk time, pocketable size, etc) is going to be larger in the long run. Do note that Apple and T-Mobile really don't want to sell many unlocked units at that 999 Euro price (whereas I suspect Nokia does want to sell its units). In any case, rumors are that Orange (in France) plans to sell the unlocked version for less, which may turn out to be exactly the price you predicted. But I'd strongly disagree over your characterization of iPhone having an austere/spartan feature set. It's just not the set that you want.


One more thing: iPhone is 8GB not 6GB.

Most cell phones remind me of when we had to manually unlock all four car doors to allow passengers to enter, whereas iPhone is the double-click on the key fob. Alternatively, other cell phones remind me of a VHS or DVD recorder, where most people just press one button to record right now, and never use its many other listed features. So iPhone might seem "feature-limited", but so are many cell phones with lots of listed features as their UI discourages its owner from using any of them.


The mobile phone industry started out as hardware centric and to a large extent still is.
Apple has created a competitive edge on software, which forms also the basis of their competitive edge in usability.

Hardware can be upgraded easily, since it is mostly from standard components. E.g. Apple can add a better camera easily when they want to do so.
An excellent camera application that is integrated to other functions of the device is
another matter. Apple has an excellent software platform and can create an excellent camera application when they want to do so (see e.g. Photo Booth on the Mac).
Other phone vendors have been struggling for years to make their camera applications truly useful. This just as an example.
Most of phone software is based on ancient platforms that are not up to rich and software centric applications, and it will take years to catch up with Apple; that's just the nature of software development.

And Apple hasn't even brought all of their OS X technolgies to the iPhone. Sure, current iPhone users with 500 contacts may suffer from a search function. But OS X search technology (Spotlight) has matured on the Mac and it will likely appear on the iPhone in not too distant future.

So any differences in hardware are not relevant from a strategic point of view and expect all high-end phones to have all hardware people really care about within few months, a year.
Software and usability will remain differentiators also in long-term.

As Tomi said in an earlier post: what the established players should be really afraid of is "iPhone II".


Orange announced 649 Euros for iPhone without multi-month commitment. And another 100 Euros for unlock to use with another carrier. So that's 749 Euros or a bit more than 1000 dollars. Tomi, good call on pricing.

It seems to me that Apple will get all or most of the 649 (minus some amount for retailing since it's not Apple Stores actually selling), and that the 100 Euros for unlock goes directly to Orange.


good job.


Nick Matyas

It is a good posting. I like it. It's pretty much impressive.

Nick Matyas

Awesome posting man!
You are a great blogger. I like your work. Truly you are a genius.
Keep up the good work Man!!


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