I am at the Library House MediaTech event today, and Antti Öhrling from Blyk was presenting.
It was great to catch up with Antti after spending some time together in Tokyo recently.
So Antti informed me that Blyk response rates are 12 40 43%.
According to the Direct Marketing Association normal response rates on mobile are 3 to 6%.
On the internet response rates are .2% says e-consultancy
What does that tell us? Read BB & AB Before Blyk and After Blyk
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