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« iPhone SIM-free price 999 Euros in Germany or about 1,450 USD without contract | Main | William Gibson on Digital natives »

November 26, 2007

And in this corner.. the affinity mobile phone via Sonopia

A quick comment. One of those who fully get it around mobile phones is Juha Christensen. His latest project is a company called Sonopia, and it is offering something I've been promising in a couple of my books already - the affinity mobile phone. Just like the affinity credit cards (Manchester United Visa Card etc) now you can have phones and mobile services customized by affinity affiliation. Sonopia is commercially operating in the USA with deals already in place with for example the National Wildlife Federation and several sports teams etc. Their story was in the Nov 15 issue of Business Week. And yes, for those keeping count, this is yet another MVNO (Mobile Virtual Network Operator). Good luck Juha and Sonopia with this venture !

Posted by at 04:54 PM in 7th Mass Media, Advertising, Strategy |

Comments

tobto

affinity mobile phones - is way to go

Posted by: tobto | November 27, 2007 at 09:03 AM

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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