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« Music goes Kabooooooomb | Main | Are there enough Virgin's in the world? »

October 12, 2007

This is engagement marketing: Trevor the Intern with Mentos

Our friend Jose Menendez from ichameleon Group wrote to tell about the campaign Mentos ran (it has since ended) about Trevor the Intern. A rather cool idea, Trevor (a real intern) would be available in short periods of 15 minutes at a time slot, 8 hours per day, to take viewer requests to do errands. Like call up your boss to ask for a raise for you, or making wedding proposals, etc.

This is engagement with a brand, not only interactivity, but getting the audience to co-create the value. Great experiment Mentos, here's hoping you'll hire another "Trevor" the Intern for more. To see what they did, check out this website  http://us.mentos.com/

Posted by at 07:33 AM in Advertising, Engagement marketing, Generation C, Humour |

Comments

Cheap Beats By Dre

My kids on an iPodtouch when on a WiFi area make/receive phone calls and video phone calls (via faceTime, Skype, Fring, etc), send/receive SMS/MMS via Skype and other apps, etc.

Posted by: Cheap Beats By Dre | August 08, 2011 at 08:29 AM

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

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