An interesting play on math (and we all know numbers are my buddies) and statistics resulted in a company called WestWayne re-branding itself and is now called 22 Squared. What is the number 22 squared (22 to the power of 2, ie 22 times 22) it is 484 of course. And the company says that studies have shown that the average number of friends we accumulate over our lifetimes is 484 people. Cute. Or Kawaii as my current interest in Japanese words would have it (the Japanese tend not to say things are cool, but rather cute, ie Kawaii)
So what are these 22 Squared now up to? They are working on understanding friendships and how they evolve in modern connected times, and also how companies, products and brands should live in a "22 Squared" world. The CEO of 22 Squared, Richard Ward, says, "The most successful brands today treat consumers as friends." We can totally agree with that. Good thinking at 22 Squared. Hoping to see more of your thoughts in this space.
Great post! This is an interesting post to read. Thank you for your thoughts; you bring up an interesting point. Thanks for sharing!:)
Posted by: Reservations call center | September 15, 2010 at 10:22 AM
you bring up an interesting point. Thanks for sharing!:)
Posted by: Cheap Beats By Dre | August 08, 2011 at 08:09 AM
金正日の教示は、また平和な新しい世界を構築し、世界の人々の間の団結と調和を強化してまいりますと述べた。
Posted by: ノースフェイス | February 17, 2012 at 01:16 AM