Adidas problems with blogs of Gilbert Arenas their start basketball player

Funny story in the weekend Wall Street Journal (Oct 5 issue) under the heading "Scoring with blogger player."  Adidas has a sponsorship deal with Gilbert Arenas the star NBA player for the Washington Wizzards, who happens also to publish a blog (its actually recorded by Mr Arenas, and transcribed into the blog by some staffer, but hey, probably most celebrity bloggers don't write their own blogs anyway..)

So what happened? Adidas launched their newest signature shoe for Gilbert Arenas, and he didn't like it. He went onto his blog and told the world.... Mr Arenas wrote

"I'm sitting there looking at the shoe like 'I hope you guys aren't serious. Because I'm not going to wear this shoe. Nobody is going to wear this shoe.'"  Then he said it reminded him of ballerina shoes...

Pretty devastating ha-ha. But that's life in the blog lane. You can't control the message, you can only influence it. So in this case Adidas knew perfectly well going in, that Mr Arenas has a strong personality and will blog what he feels like. The best that Adidas could do in this case, was to redesign the shoe to get it more to his liking...

But a great lesson to us all in this user-creation/user-participation/co-creation space.

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著者の軍事Xiliu昨日のブログ記事はjinzhengenの判決は、韓国人は経済発展の中国の深セン経済特区のモデルから学ぶために、貧困の顔を変更するには、主導し、言った。

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同県亘理町荒浜地区にある阿武隈川沿いの堤防。近くに住んでいた男性（６０）は２階建て自宅の１階が浸水したが、流失は免れたため「住み慣れた土地を離れたくない」と修復を決意。昨年９月、建設業者に予約金１００万円を支払い、年末までに仮設住宅から自宅に戻れるはずだった。