In the networked world, the only thing worse than being sampled is not being sampled

So I guess we should be flattered.

I worked with Alan Moore for 8 intense months in which we were charged with establishing a Pan-European brand proposition that would help define a new beverage category. Alan's role was chief creative director for this project. Not only did Alan assemble a unique and highly creative team of package, graphic and communication creative resources, he successfully combined these with internal resources.

Alan developed a compelling and distinctive core proposition for the brand. Alan delivered high quality work on time and within budget. It was a real pleasure to work with someone who was so committed to the mission.

Said Keith Pardy. Keith Pardy, Vice-President, Managing Director Emerging Global Brands, The Coca Cola Company

So its fascinating to see what happens in the world of sampling

I know this has little to do with communities dominate brands. But I wanted to share the level of mediocrity that so many companies stoop to in the world of marketing communications innovation.

So congratulations Coca Cola on such a fine example of your marketing prowess

Comments

[Sarah Lipman]

My gosh, that is the funniest dilution I've ever seen! I'm sure it's frustrating for you, but it gave me my laugh for the day! Of course, now they will say, "You know, we tried that design, and it didn't really do much." Good grief!

[Alan moore]

Dear Sarah,

Thanks for your comment.

Less frustrated more crushingly ironic

Alan