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« so now iPhone, then what? Your mobile media strategy | Main | Mapping our digital universe »

June 28, 2007

Virtual goods worth 1.5 B dollars and climbing - Habbo, Cyworld, Flirtomatic, Second Life, World of Warcraft etc

Meanwhile, there is a world also beyond the iPhone hype. On a non-mobile topic, but very central to our blog and book themes, is virtual worlds. Anything from Avatars and private rooms in anything like Habbo Hotel or Second Life or Cyworld, to virtual races on Kart Rider to virtual battles in World of Warcraft etc. Its a whole chapter obviously in our book and we regularly report on these virtual matters.

There is a great article by Susan Wu on Tech Crunch on the sales of virtual goods. The dollar value of virtual properties sold worldwide is already worth 1.5 Billion dollars. Its a rapidly growing area. Almost any company or brand can offer "a virtual Coke" or sell a virtual pari of Levi's jeans etc in the right virtual environment and situation. In Cyworld already 30,000 separate corporate/business enterprises are offering fully branded content - and over half a million individual items of virtual goods are on sale in South Korea. Did anyone at your company suggest these things like Second Life won't take off? Yeah, right. Read Susan's article and then go smell the coffee ha-ha..

Posted by at 08:59 PM in Gaming, Social Networking, Strategy, Virtual Worlds |

Comments

André Serranho

I just wonder about these big numbers... acting a good Devil's advocate I ask:

Sulake (producers of Habbo) bought IRC-Gallery, a company that, without much press hype or ads, made incredible PROFITS, while Sulake itself, even present in all the media, went millions on losses. So are they just going to suck the life (read "euros") of IRC-Gallery just to keep financing Habbo and the other "dogs" they have?

I am cynical enough to consider that it is better for a company to sell 400 M€ and get 200 M€ back in profit, than having 900 M€ and -300 M€ as results...
leveraging does not always work!

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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