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June 28, 2007




Excellent article. These are thoughts of a man who really understand ''mobile space'' .

I agree totally with your advices for many newcomers now stepping into this arena.

People should know the real deal is not ''replicating '' web/internet services but to inovate, be creative and proactive.

People in USA with stron Web background can get it all wrong. So, a mindset you proposed is a way to go.

Tomi T Ahonen

Hi Zec,

Thank you very much for the kind sentiments. Also please do write to Alan and ask for that White Paper - you will want to spread it widely to your colleagues, its that good...

Tomi Ahonen :-)

Stefan Constantinescu

Good article Tommi, you touch on an issue that I feel no one is talking about yet. The value of that idle screen.

I've been trying to encourage Nokia to build an SDK for their S60 Idle screen. I can only imagine the potential if developers had access to deliver data that is as easy to get to as putting your hand in your pocket.

The idle screen is anything but idle, it is where future revenue can truly be made.

Paul Jardine

Very good, and I think you're right to try and prevent people building cars to push coal out of the coal mine.
I'm one of those people who has been saying that the iPhone is the arrival of the real internet on mobile. I admit it, but I never intended that to mean that the services created for mobile would be the same as the ones for fixed.
What I have always tried to get across is that there should be no restriction to the services that can be offered on a mobile device. There is no such defence as 'You can't do that on the mobile internet!'
As you say, "Don't see the limitations of a small(ish) screen or small keypad. Think of the POWER of the mobile"
Don't see walled gardens, but see a vast open landscape where people have access in their pocket, with them at all times.
When we got broadband instead of dial-up, the paradigm shift was from 'sometimes connected' to 'always on'. Now that is taken a step further with 'always on & mobile(with me at all times)'
The user experience is definitely 'Mobile', but the delivery platform is just 'IP'
However, as this is a marketing site, I stand suitably chastised!


Yes, Tomi, definitely let's think bigger than what came before.

For example, there are those saying why does the iPhone just have 4GB or 8GB of storage instead of 30 or 80GB like the iPod? Well, if the phone is always on and connected and with me, why do I have to carry the content with me? Wouldn't I just access it wherever it is from wherever I am? Thinking this way, the question becomes what content must I carry with me to do what I want to do? For example, I must carry identity credentials so I'm able to access content. I'd want "bookmarks" to the content. I'd want content that I need in real time, like possibly address books.

Anyway, I think this new thinking did go into the iPhone, and we'll see more of it as new features are soon rolled into it, and as new models with upgraded hardware also arrive. But absent a killer application, even new products need to be related to the old, to help people work through the transition.

Go further in this thinking than Apple did. That's what I'd advise the other handset makers to do; especially because a larger market has just been socialized by the iPhone. Take your hardware advantage over the iPhone with your GPS, 3G and video recording, and put a new easy-to-use UI and apps for this future thinking on it.

Amitabh Kumar

IPhone and real Internet to Mobile?
An excellent article.Certainly prompts thinking.
However I can not get over the uneasy feeling of the overall internet experience one is supposed to get from the iPhone.
NTT DoCoMo was a roaring success not because of the internet itself but the applications which came with it such as Deco-mail,Chaku-Motion,Osaifu-Keitai etc.etc.
The FOMA phones have interactive applications made attractive by use of Flash.Users can download media players on the phone, watch IPTV and dozens of other applications are possible.DVB-H reception is possible for those who prefer it for live TV.(SO903iTV).
I am concerned about some of the features of the iPhone.Fist of all no streaming cellular TV.Why?
No java, Flash.No provision for broadcast mobile TV,DVB-H,MediaFLO or any other variant such as DAB-IP or DMB.
That really makes it a closed phone despite the internet.What is the roadmap for IPhone for such services?
For Europe and Asia where mobile TV has become a craze?

iPhone is really a phone beyond compare. But it could be much better if some of the features are opened up.

Rob Freemantle

Great article. I am new to designing and creating engaging content for mobile. I am currently heading a project on the iPhone for an international company I work for in the UK.

Some really great points on the power of mobile internet and its marketing potential...i think a light has just been switched on!?


Tomi Ahonen

Hi Amitabh and Rob

Amitabh - good points and we have encountered that kind of thinking in many places, such as mobile user design guru Christian Lindholm (ex Nokia ex Yahoo who is now with Fjord) who spoke yesterday at the Forum Oxford Conference on specifically handset design. Yes, the iPhone is a beautiful, desirable and capable phone, but by no means yet the perfect phone, and there is very much more Apple can learn as it prepares its next gen iPhone.

Rob - thank you for the kind words. Yes, we hope the light is coming on in many places around the world.

Thank you both for writing

Tomi :-)


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Pretty good post. Ho appena imbattuto il tuo blog e volevo dire che ho apprezzato molto leggere il tuo post sul blog. Alcun modo sarò sottoscrivendo il feed e spero di postare di nuovo presto.


Merci après la Grande pour l'info je vais mettre un lien vers ceci sur ma page facebook pour mon disciple vois ceci, je serai bientôt de retour maintenir le bon travail.





Monster Beats

iphone has become a necessity in our lives

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