Well here is an interesting twist and this follows on the earlier story we reported that Starbucks is moving into the music sales space. Now ex-Beetle Paul McCartney has become the first artist to give a coffee shop chain an exclusive deal to sell his newest album. Apparently on the release date (which probably was Monday) all Starbucks played the new album all day.
Is this the wave of the future? If we think in terms of a splintering of the channel, yes. If we think of ever more sales outlets, yes. But the big picture? Digital content will go to digital channels, I don't see music album sales migrating from record stores to coffee shops - this is a side-story where the main story is the migration of music via digital to online and mobile.
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June 06, 2007
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- Available for Consulting & SpeakingTomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com
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