My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Games are much more than just entertainment | Main | In our Podcast, Alan interviews Peter Miles the CEO of UK University broadcaster SubTV on youth and digital »

May 07, 2007


Mukund Mohan

What does "Please also bear in mind, UK is one of Europe's leading mobile markets with almost 120% mobile phone subscriber penetration," mean?

20% of the people have more than 1 cell phone? Really?

Tomi Ahonen

Hi Mukund

Yes, exactly. I've written about that phenomenon from my second bestselling book on telecoms, M-Profits back in 2002. Now Informa reports that 28.8% of all mobile phone owners worldwide have two or more phones.

So yes, differing from fixed landline penetrations and broadband penetrations which are usually measured against households, the mobile phone penetrations are measured per capita. Including all babies and great-great-grandparents. And across the whole 60 million person UK population there are 72 million mobile phone subscriptions. 120% penetration rate. That means at least 20% have to have 2.

In reality the babies don't have phones and many senior citizens don't have mobile phones, the real western world age pyramid has about 85% of the population with at least one phone, but then multiple subscriptions above that.

And also, yes, multiple subscrptions means multiple phones for the most part. We reported at this blogsite about a year ago that a study of British young employed adults revealed that they now think it is a cool thing to have two phones. You are important (and employed) if you have two phones..

I know this often comes as a surprise but yes, out of the 2.7 billion phone subscriptions end of last year, over 500 million were for second or third phones.

Thanks for writing

Tomi Ahonen :-)


Some time before, I did need to buy a good car for my organization but I didn't earn enough money and could not order anything. Thank goodness my sister proposed to take the credit loans from banks. Thence, I acted that and was satisfied with my commercial loan.

sms marketing passport service uk

May I simply just say what a relief to uncover a person thaat actually understands wht they're discussing on the net. You definitely realize how to bring an issue to light and make it important. More and more people must look at this and understand this side of the story. I was surprised you are not more popular because you surely have the gift.


I'm really enjoying the design and layout of your blog. It's a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Superb work!



The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati