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May 07, 2007

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Mukund Mohan

Tomi
What does "Please also bear in mind, UK is one of Europe's leading mobile markets with almost 120% mobile phone subscriber penetration," mean?

20% of the people have more than 1 cell phone? Really?

Tomi Ahonen

Hi Mukund

Yes, exactly. I've written about that phenomenon from my second bestselling book on telecoms, M-Profits back in 2002. Now Informa reports that 28.8% of all mobile phone owners worldwide have two or more phones.

So yes, differing from fixed landline penetrations and broadband penetrations which are usually measured against households, the mobile phone penetrations are measured per capita. Including all babies and great-great-grandparents. And across the whole 60 million person UK population there are 72 million mobile phone subscriptions. 120% penetration rate. That means at least 20% have to have 2.

In reality the babies don't have phones and many senior citizens don't have mobile phones, the real western world age pyramid has about 85% of the population with at least one phone, but then multiple subscriptions above that.

And also, yes, multiple subscrptions means multiple phones for the most part. We reported at this blogsite about a year ago that a study of British young employed adults revealed that they now think it is a cool thing to have two phones. You are important (and employed) if you have two phones..

I know this often comes as a surprise but yes, out of the 2.7 billion phone subscriptions end of last year, over 500 million were for second or third phones.

Thanks for writing

Tomi Ahonen :-)

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