So you have read the book, followed the blog and listened to the podcast? Now attend the one-day short course that could be called Communities Dominate Mobiles
Alan and I are proud to join our friend Steven Jones to announce the first university short-course on Mobile Social Networking, at Oxford University on July 3.
You've seen Business Week, Economist and Time tell us that the future belongs to social networks and digital communities.
And while traditional media from newspapers (Guardian blog) to TV (American Idol/Pop Idol voting) are moving to social networking in general; the leading social networking sites are now expanding to include mobile such as Habbo Hotel, Cyworld, Flickr, Ohmy News etc.
Services which have multiplatform strategies are finding users and traffic migrating rapidly to mobile, such as we've reported tracking the dating/flirting service Flirtomatic.
Meanwhile mobile-only communities are emerging such as the remarkably popular SeeMeTV which is like YouTube but which pays the original video creator for every time his or her video is watched by someone in the community. This is the power of social networking as it learns to deal with the unique benefits of Mobile as the 7th Mass Media channel.
Informa told us that already last year mobile social networking was worth a massive 3.45 billion dollars. Much larger than social networking on the internet by revenues, mobile communties are also growing much faster. As it was invented only in 2003, this is surely the fastest-growing new industry ever.
So if you are a regular reader of our blog, have read the book and seen or listened to the podcasts, where can you get the best, latest, more complete picture of what is happening at the cutting edge of social networking - mobile social networking?
The one-day course at Oxford University was set to specifically deal with that. With our good friend Steve Jones of the3GPortal, Alan and I will be sharing our best insights of digital communities and how they now are starting to embrace mobile.
We will feature a lot of real case studies and statistics and examples including all your favourites from the book and this blog. But rather than snippets here and there - or the short seminar you may have seen Alan or me present - now you get a full day with us and our favourite topic.
BOOK NOW TO GET EARLY DISCOUNT
The course is held at idyllic Oxford in the beginning of July. And best of all is the price. As this is our first time this course is run, it has a special early booking price of only 295 UKP (450 Euro, 590 USD) !! But that price is available only through June 3 (then it goes to the normal price of 345 UKP) The course fee includes courese materials, and lunch and refreshments. We'll even give everyone attending a free autographed copy of our bestselling book Communities Dominate Brands.
The course is non-technical, focusing on the strategic and business dimensions involved. If you like our writing here, you will love this course.
If you need to understand the mobile dimension of social networks, user-generated content, citizen journalism, engagement marketing and digital communities, this is the course to attend. Or if you feel some on your staff need to understand these concepts, send them to this course.
For more, including booking information, follow this link:
http://www.conted.ox.ac.uk/cpd/electronics/courses/mobile_social_networking.asp
And those CEOs and MDs and senior execs reading our blog, and any HR people also out there lurking, this course - like any of the short courses for executives that Oxford Univeristy runs at its Continuing Education Department, can also be brought to your premises, anywhere in the world, for modest fees. Its MUCH cheaper than typical conference or training providers. So please contact us if you would like to explore bringing this course to your staff at your offices. My e-mail is as always tomi at tomiahonen dot com.
ALSO TV COURSE FOR MOBILE
And as a small further comment, if social networking is not really your core interest, but you want to understand how video and TV will work on mobile, including latest findings from the Oxford DVB-H trial and South Korean DMB experiences etc, then Oxford is re-running my 3G TV and Video short-course from last year, on July 2. That course is presented together with James Parton of O2 who ran the Oxford Trial. This course was fully subcribed last November and received very high reviews. So if you want to understand how MTV or BBC or Big Brother or Nokia or Vodafone or YouTube might find their business on the 4th screen in our pockets, this is the course to attend. It costs only 345 UKP (475 Euro, 690 USD). And as it is on July 2 and the Mobile Social Networking is on the next day, you can of course take both courses and still spend much less than a typical one day at a standard conference or workshop.
Note, most DVB-H, DMB, MediaFlo, video streaming etc mobile TV training is very technical. This is NOT technical. This course focuses on the strategic and business dimensions involved. You don't need to be an electronics engineer to understand this course. But yes, if you enjoy the level of our discussions at this blog , you will enjoy this course too.
This is what our participants were saying last year:
"Really good focus on the business challenges." - Stephen Chandler, Project Manager, O2
"Good insight into what is happening globally in this space." - Oisin O'Connor, Head of Mobile Products, Eircom
"Great intro to business aspects of Mobile TV." - Dominic Hayes, Ofcom
For more on the 3G TV course, see this link:
http://www.conted.ox.ac.uk/cpd/electronics/courses/3g_tv_dvb-h.asp
Hoping to see you at Oxford in July !
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