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April 18, 2007

Comments

André Serranho

Hello Tomi, great post! My first comment: "only 84%?"...

It's been a while since I turned 21, but that doesn't mean I won't accept ads on my phone in exchange for free calls/mms. I will!

When Internet came up, that was the "price" for free e-mail and other services. Still today, I get ads on my Yahoo!Mail accounts--which I promptly ignore, but that's another story. And why I ignore them? Read on...

What operators need to know is *which* ads should go to *each* customer, hence maximising the possibility that the ad resonates to the customer, and thus minimising the risk that the ad is understood as spam. Luckily for them, my company (Xtract) is developing the products that will make them able to do that selection. These are going to be extremely busy times for me. Good!

Stuart Oliver

Are they still "just ad's" if they are offering discounts and/or mobile top-ups? I don't think they are.

I must be one of the most anti-ad's-on-my-mobile people out there but even I will open the firewall in exchange for something that's of value to me.

I've got a great app on my phone that allows me to white/blacklist callers. It automatically diverts calls to voicemail depending on the list configuration and I never see them. This is a great app.
Now what I need is a similar app to "read" incoming ad's, delete (without notification) those with no offers and happily present the ones with offers to me.
Oh, but hold on a minute, isn't this just a variation on the spam filter...?

I really can't see me ever accepting ad's on my mobile given what a personal piece of technology it is. The only halfway house I can see is having a second pay-as-you-go one that has the number registered to receive ad's. Much like I have a separate email address for all my online subscriptions and registrations.
Oh no, hold on a minute (again), I did this to reduce spam into my "personal" mailbox. :)

Seriously though, the only way I can see mobile ad's being successful is for the advertiser to get the context right so that the ad's are actually valid. So, advertising your life insurance policy to me when I'm on the train platform is not going to work. Making use of the location data of my mobile and offering me a discounted donut while I put up with train delays is likely to get a different response.

I should stop now, so to conclude. For me there is far to finer line between ad's and spam and I'm not a fan of either. It will be interesting to see if I change my mind over time!

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I really can't see me ever accepting ad's on my mobile given what a personal piece of technology it is. The only halfway house I can see is having a second pay-as-you-go one that has the number registered to receive ad's. Much like I have a separate email address for all my online subscriptions and registrations.

ノースフェイス

金正日の教示は、また平和な新しい世界を構築し、世界の人々の間の団結と調和を強化してまいりますと述べた。

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阿部さんは「亡くなった父から『拡幅するかもしれない』と聞いていたが、なぜ今なのか。拡幅されれば、別の場所で仮店舗を探さなければならない」と嘆く。同商店街によると、商店街の約20店舗のうち、約8割が営業再開にこぎ着けたが、阿部さんと同じ事情を抱えているという。

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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