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« New distribution models - via skype | Main | The power of the network - the wealth of the network »

January 29, 2007


Tomi T Ahonen

Hi Alan

Wanted to comment on this. This is a VERY BIG development. We've seen content owners being paid, such as on SeeMeTV on Three/Hutchison 3G mobile networks. It changes the incentive both for the content creator to make excellent quality videos, as well as turning the content creator into a pro-active evangelist.

What this also signals, is a radical shift in web economics on user-generated content. That there starts to be a recognition that the content has value (40 million people have watched the YouTube video of Learning How To Dance for example, twice that viewership and we hit American annual TV viewer record audiences of the Superbowl football championship TV viewership).

Also, obviously, valuable content does not necessarily mean "high quality" from a traditional media viewpoint. It can still be "silly" and superficial and childish content, but now the content creator has a greater incentive to ensure that for his/her audience, the content is as good as it can be made, even if that is "Jackass" type of behaviour etc.

This is a very big shift in how web economics work - and a very welcome one.

Tomi Ahonen :-)


Alan, thank you for the info.
I truly believe that the BIG step to take on YouTube is to create channels just like Pandora does. I posted something about that in my blog. Regards and congrats for the blog, and Communities Dominate Brands book.

alan moore

Many thanks Bow for stopping by.

Do you have a link to your blog?


Alan :-)

David Cushman

Hi Alan and Tomi, I agree this is a significant moment - not just for the impact it will have on the quality of content on YouTube but also for the disruptive effect it will have on loads of fledgling UGC developments. I've posted about it on

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