My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« New distribution models - via skype | Main | The power of the network - the wealth of the network »

January 29, 2007

Comments

Tomi T Ahonen

Hi Alan

Wanted to comment on this. This is a VERY BIG development. We've seen content owners being paid, such as on SeeMeTV on Three/Hutchison 3G mobile networks. It changes the incentive both for the content creator to make excellent quality videos, as well as turning the content creator into a pro-active evangelist.

What this also signals, is a radical shift in web economics on user-generated content. That there starts to be a recognition that the content has value (40 million people have watched the YouTube video of Learning How To Dance for example, twice that viewership and we hit American annual TV viewer record audiences of the Superbowl football championship TV viewership).

Also, obviously, valuable content does not necessarily mean "high quality" from a traditional media viewpoint. It can still be "silly" and superficial and childish content, but now the content creator has a greater incentive to ensure that for his/her audience, the content is as good as it can be made, even if that is "Jackass" type of behaviour etc.

This is a very big shift in how web economics work - and a very welcome one.

Tomi Ahonen :-)

Bow

Alan, thank you for the info.
I truly believe that the BIG step to take on YouTube is to create channels just like Pandora does. I posted something about that in my blog. Regards and congrats for the blog, and Communities Dominate Brands book.

alan moore

Many thanks Bow for stopping by.

Do you have a link to your blog?

Regards

Alan :-)

David Cushman

Hi Alan and Tomi, I agree this is a significant moment - not just for the impact it will have on the quality of content on YouTube but also for the disruptive effect it will have on loads of fledgling UGC developments. I've posted about it on fasterfuture.blogspot.com

mulberry sale uk

Even if you are the only one who wants to save your troubled marriage you can do it alone once you know what you need to do. So, relax, take a deep breath and let's get started with some things you can do to get started on saving a troubled marriage.

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati