Available for Consulting & Speaking
Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com
Hi Alan
Wanted to comment on this. This is a VERY BIG development. We've seen content owners being paid, such as on SeeMeTV on Three/Hutchison 3G mobile networks. It changes the incentive both for the content creator to make excellent quality videos, as well as turning the content creator into a pro-active evangelist.
What this also signals, is a radical shift in web economics on user-generated content. That there starts to be a recognition that the content has value (40 million people have watched the YouTube video of Learning How To Dance for example, twice that viewership and we hit American annual TV viewer record audiences of the Superbowl football championship TV viewership).
Also, obviously, valuable content does not necessarily mean "high quality" from a traditional media viewpoint. It can still be "silly" and superficial and childish content, but now the content creator has a greater incentive to ensure that for his/her audience, the content is as good as it can be made, even if that is "Jackass" type of behaviour etc.
This is a very big shift in how web economics work - and a very welcome one.
Tomi Ahonen :-)
Posted by: Tomi T Ahonen | January 30, 2007 at 05:23 AM
Alan, thank you for the info.
I truly believe that the BIG step to take on YouTube is to create channels just like Pandora does. I posted something about that in my blog. Regards and congrats for the blog, and Communities Dominate Brands book.
Posted by: Bow | January 30, 2007 at 08:13 AM
Many thanks Bow for stopping by.
Do you have a link to your blog?
Regards
Alan :-)
Posted by: alan moore | January 30, 2007 at 09:38 AM
Hi Alan and Tomi, I agree this is a significant moment - not just for the impact it will have on the quality of content on YouTube but also for the disruptive effect it will have on loads of fledgling UGC developments. I've posted about it on fasterfuture.blogspot.com
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