Product development - A new collaborative model

In a recent post on his venerable Web 2.0 blog, Dion Hinchcliffe analyzes an emerging user-centric product development model (dubbed “Product Development 2.0).

Already adopted by an number of notable start-ups and a few forward-thinking traditional companies, Product Development 2.0 (PD2.0) is “a concept that embodies the use of Web 2.0 concepts such as harnessing collective intelligence, users as co-creators, and turning applications into platforms”. The basic principle of PD2.0 is to “leverag[e] mass user contributions, provid[e] open architectures for others to build on as they like, and even hand[…] control over key product decisions directly to users.” Hinchcliffe believes that “[t]he reasoning behind doing this is simple: Satisfied customers have always been essential to having the most successful business, both online and offline.

via the the strategyst

Comments

[Raimo van der Klein]

The "end user game" will be harder to manage as it gets more dynamic through transparancy and participation tools. Many companies should really ask themselves if they want to be active in this function of the value chain. More and more I see examples of small scale companies handling the customer interface(having the insights and connection) and large scale production houses facilitating with customizable products. Amazon will be probably one of the big ones handling the customer interface. They have the intelligence, platforms and distribution to handle it.

I made a couple of presentations of my thoughts. Have a look:

http://www.slideshare.net/Thinkmobile/small-scale-vs-large-scale
http://www.slideshare.net/Thinkmobile/3d-valuechains
http://www.slideshare.net/Thinkmobile/growth-versus-contribution

[alan moore]

Dear Raimo,

Thank you for sharing these with the CDB community.

I for one will be going off to have a look at these.

Good question about whether companies are prepared/able want to be active, more porous/transparent. Because its then an ongoing dynamic, a persistent conversation.

which has its own set of rules for engagement.

Thanks for posting

Alan

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