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January 11, 2007



Hi Guys

Hold on. Take a deep breath. Cell phone has been developed by great OEMs like Nokia, Motorola, doing extra-ordinary hard work in their R&D labs plus in their association with their vendors who supply Antennas and other RF components. Today, Steve Jobs is telling all that hard work is non-sense, my iPhone is great. O.K. Steve, then where is your iPhone in the market? iPhone is NOT even FCC approved. FCC approval means passing of SAR (Specific Absorption Rate) and it is not as easy as Steve thinks. Plus iPhone by Cingular is GSM, then it also means that it should be HAC (Hearing aid compatability) compliant. HAC complaint for CDMA is probably easy, but a challenge for GSM. Yes, you can still pass SAR and HAC, but it will be at the cost of radiated performance. Then does it means, to approve iPhone by FCC, Cingular is lowering the bar?????? And if Cingular lowers the bar in order for iPhone to get approved, then other companies like Nokia, Motorola...will tell "hell Cingular, if you have lowered bar for us, we would have made this iPhone some 5 years ago".


I am referencing your article. Please check

Carrie Judah

I love Mac. I'm attached to my MacBook and my iPod but for reasons other than their chic, user-friendly design. If I ever have a problem, a phone call to customer service is all it takes to fix or replace the product and maintain my loyalty to Mac. I bought a LG White Chocolate phone...probably because reminded me of my beloved iPod. However, LG's attempt to copy many of the successful features of an iPod failed miserably. Not only does the virtual keypad have a mind of its own and software that goes haywire but Verizon/LG neglected to make the Chocolates and V Cast compatible with Macs. More importantly, with any phone issue Verizon representatives just shrug their shoulders, point fingers, and say it's Mac or Microsoft's or even my own fault as a consumer. Though it sucks that the iPhone is limited to Cingular, the quality of Mac products and customer service is reason enough for anyone to change carriers.

Tomi T Ahonen

Hi Sri and Carrie

Sri - thanks for the mention and link.

Carrie - I hear you, that is very typical of the user experiences all around the world. The carriers (mobile operators) are notoriously bad at customer service. The handset makers are not brilliant at it either. It is where Apple can raise the level of professional marketing in telecoms very much. I am sure there will be millions of customers like you who won't mind paying quite a lot for the iPhone, in part because of their experiences with Apple marketing and brand in the past - like I said, Apple fans are fiercely loyal. Is that enough to make 10 million cellphone users switch in the first year? That is a tall order. Like I said, Apple will have to work very hard to achieve this goal.

Thanks for writing

Tomi Ahonen :-)

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Thanks for sharing, although I'm not a huge iphone fan... They are all rip's of the original phone. People need to stop limiting innovation!





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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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