music & communities, where offline and online become one

This caught my eye, on the power and potent potential of social networking: MySpace generation boosts live music

Last weekend more than 800 descended on a central London club to hear one of the most talked about bands - the Klaxons "It was packed out," said Mr Belville. "There was another concert for over-18s later and the atmosphere was not a patch on the afternoon one. We have children from all backgrounds who just want to dance and see these bands."

He said the driving force was social networking sites such as MySpace and Bebo where young people could swap music and discuss bands, and where bands could stream their music, promote their gigs and talk to their fans. "The kids have been discussing these bands online and these events give them the chance to listen to them live. People in the music business are starting to take notice."

We say the advertising is the content and the content is the advertising, the advertising is the conversation and the conversation is the advertising. The role of advertising has changed in the value chain, the role of advertising is being repurposed. By this I mean the value is in the connections between people Now some people think social networking is overhyped, like all things that get too much media exposure - this is of course true. But Pandora's box has been opened - we are not returning to our old analgue world which from where I am sitting is fast disappearing in the rear view mirror. Commerce, culture, technology and society have intertwined wiith eachother in a way that looks nothing like our past. SO......back to networks and live music.

The atmosphere at these things is amazing, the kids just want to enjoy themselves and dance. They are more knowledgeable than many of those supposedly in the know - they were singing along to songs we hadn't even released because they had heard them on the internet.

Dan Rice, guitarist with Hadouken said:

Like a lot of bands we don't get much publicity in the mainstream media or press but because of MySpace these kids know about us and our music.

All Age Concerts

Music and the internet

Music or Mobiles? Youth clear preference is || Like minded music fans come together at pitchforkmedia.com || Artists First - a small revolution in music file distribution || Sharing music of unsigned bands || Networks, music and communities || 2005 the year music broke free from the stranglehold of the corporation || His website has revolutionised the music industry, shot the Arctic Monkeys to fame, hooked a generation of teens - and Rupert Murdoch. But so far MySpace has only scratched the surface || Universal music for all ||

Comments

[Raimo van der Klein]

I so agree with your headline.

The biggest Social Network site in the Netherlands(www.hyves.net) is organising parties(also packed out). But is not just the big parties. In the blogsphere you see all the (geek)diners. Further the growing popularity of crafting events like: stich and bitch(http://www.stitchnbitch.org/snb_groups.htm).

Now that mobile starts to peek around the corner the misture of onlin/offline will be even more blurred..

Basically the internet reconnected all of us.. Now we start to feel comfortable enough(this is a big step) to reconnect in real life again.

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