Our Alan was in Rome at the Summit on Global Media and Entertainment, hosted by Hewlett Packard. We speak at events continuously, globally, but what makes this a particularly nice speaking opportunity, for our readers here at the Communities Dominate blogsite, is that there are several video clips of Alan's thoughts, at the Robin Good site of Luigi Canali de Rossi.
Alan explains several of the current main themes, from the overall shift from interruptive advertising to engagement marketing, as Alan is quoted:
"Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns."
So to see the clips of Alan discussing marketing, communties, Web 2.0 etc, please visit this site:
http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm
note that there are 10 separate videos on Alan and related topics at the site.
Very nice!
Thanks a lot.
FZ
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