The grave truth about junk mail

Following on from the great junk mail revolt is an article about junk mail sent to the dead

It is said that eight pieces of non-electronic junk mail are now posted on average each month to a dead person in Britain - ranging from five pieces if they're dead in Cornwall to 13 in Surrey. Names and addresses increasingly fail to 'die', but remain on mailing lists and databases to be utilised to dispatch offers of free credit and orthopaedic bed demonstrations.

The Bereavement Register is keen to put a stop to this by collating data to flog on to companies doing the mailing. It believes mail sent to the deceased results in those that have passed away 'not resting in peace' and causes 'enormous doormat distress' to the living, and may even result in them 'mentally blacklisting' the companies being promoted. But its main point is that it's very silly and very expensive.

Right and also sadly depressing. I lost our much loved father-in-law Tony in June. Its sickening to get mail addressed to him on our doormat. and a daily jolt to his wife of over 40 years that her beloved husband is no longer with her.

The Observer article continues

Yet maybe having wasted so much time on junk mail during their life, it might give the dying a sense of justice to think, when departed, of the mailers continuing to waste theirs. The immortality factor may also appeal - never being forgotten, so long as people with label printers assume life exists and so long as the next people living in their house receive such 'heaven-sent reminders'. Many relatives may enjoy it all, too - being mystically heartened or plain amused by receiving free gym trials for the deceased, life insurance promos, or glossy catalogues for stair-lifts and sex aids.

The cost of direct mail to the dead is said to be more than £2 per year for each person living. But, if stopped, this expense would only be redirected to sending extra mail to living people, mail that would, spookily, be 37 per cent less likely to be opened by someone.

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