HMV group, which owns Waterstone's, today said it was cutting the prices of music, DVD and books in an attempt to win back sales from supermarkets and online retailers.At the start of the month, it reduced the prices of large amounts of its CD and DVD back catalogue to between £5 and £10, hoping the move would boost sales in the run-up to Christmas.
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But there is a fightback - but is it too late?
Tough competition from companies such as Amazon and Tesco saw HMV's like for like sales slide 3.7% for the 12 weeks to September 23, stripping out the benefit of its recent acquisition of the Ottakar's bookstore chain. Waterstone's has cancelled its online deal with Amazon and introduced its own website, offering a choice of more than 2m titles. The service includes free delivery on orders of more than £15 and an "ask a bookseller" function for personal e-mail recommendations.
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Posted by: NRPROCVJISIWE | September 15, 2018 at 02:13 PM