Basketball, money and kids

We all know that many poor kids aspire to the $150 sneakers - it gives them cred in a world that asigns value to objects of desire.

Hey if I wear those sneakers I am someone.

That is the power of brand - However Stephon Marbury the fifth highest paid player in the NBL has created a basketball sneaker for.............$14.98

What he says

You are giving the kid the opportunity to go and buy a pair of shoes, now he can buy on his own... instead of his mother being responsible for something like that and having to spend $150

Right on

This is the beginning of a trend where famous people are more socially aware - and what to do good in the world - sitting in your mansion counting u your millions is not enough

Becks are you reading this

The Financial Times says

the Marbury deal has involved an unusual level of involvement by the athelete not only with in-store apprearences and other promotions, but establishing credibility of a low-cost shoe with a status and brand-conscious urban audience

Central to all of this is: credibility, authenticity a word Marbury uses, and trust

Marbury gets no upfront payment but a revenue share - Dude - put your money where your mouth is.

Via the FInancial Times September 26 2006

The financial Times overview describes this as a socially concerned product not unlike in some ways edun or Howies

Comments

[ノースフェイス]

羅津、パイオニア、男性は3場所は通年不凍港であり、両方が北朝鮮政府の経済と貿易港によって承認されたままです。

[グッチ]

阿部さんは「亡くなった父から『拡幅するかもしれない』と聞いていたが、なぜ今なのか。拡幅されれば、別の場所で仮店舗を探さなければならない」と嘆く。同商店街によると、商店街の約２０店舗のうち、約８割が営業再開にこぎ着けたが、阿部さんと同じ事情を抱えているという。