Mirror titles may be sold as ad revenues tumble + McKinsey Study Predicts Continuing Decline in TV Selling Power
McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990. The McKinsey & Co.'s new media proliferation study data was prepared for, and delivered to, its Fortune 500 clients.
Trinity Mirror yesterday announced a root-and-branch review which could see the media group's newspapers, including the Daily Mirror, put up for sale.
yet 60% of marketing $$$ spent in the US still accounts of TV advertising.
Yet Jim Stengel CMO of P&G said TV advertising stopped working circe 1987.... Go figure.
Our advice, every CMO should be reading communities dominate brands.
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