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« Technological Revolutions and Financial Capital | Main | The elephant's dream »

July 04, 2006




The sad part is that not everbody is realizing this -

A firm refused to sponsor an event of a community saying that doing this is so micro , who is accountable for the long term relationship and what about the mileage. It is nt helping their brand amd blah blah blah.

Full incident could be read here -

No wonder that why only few survive


alan moore

Dear Rajat,

Thanks for the info and input, I am off to look at the link.

Tom Chandler

So true. I'm making a corporate blog pitch; outside of the loyalty/traffic/community benefits, I'm selling the benefit of Internet brand reclamation.

The idea is this: Their brand is already being discussed on the message boards and other online communities. Which means they've already lost control - an unappealing thought for any marketing stiff.

They can still say "no," but it will hurt a lot more to do so...

alan moore

Dear Tom,

I suggest you quote Jonathan schwartz COO of Sun Microsystems who says my 1000 bloggers have done more for this company than a billion dollar ad campaign.

These guys have not shifted the needle but moved the whole damn compass

Bloggers, create transparency - transparency = authenticity which can engender a greater sense of trust.



Dear Alan,

Thanks alot for your comment on my blog.

Between here in India a premiere event on Entrepreneurship is taking place TiE-ISB Connect.

I was able to impress them the powers of blogs.

I will be blogging,podcasting, vlogging for them at the event website.

Atleast some people do understand the value in connecting with grassroots. :)


cartier jewellery

Thank you very much for your thoughtful comment, and for taking the trouble to post it.

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guys have not shifted the needle but moved the whole damn compass





[Ralph Lauren pas cher]

Vraiment, la marque Doudoune Ralph Lauren the actual pris racine dans la couchette de l'industrie de la environment mondiale. Depuis leur improvement, Ralph Lauren the actual été de donner à chacun la beauté des classiques intemporels fusionné avec l'ensemble des compétences et l'ensemble des adapter grands matériaux de première qualité. The actual pRalphlème s'avère être, posts RL ne sont pas place l'ensemble des gens du commun que la gamme des prix des centaines de dollars. Mais ces jours sont officiellement terminée? tous l'ensemble des meilleurs rabais de grêle dans Ralph Lauren Store

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi Ahonen Almanac 2009

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Alan's Third Book: No Straight Lines

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