Ratio of original content to content viewing is 1000 to 1

(This posting disappeared due to technical problems at Typepad. It was originally posted on 11 July, am reposting it now)

It seems we're starting to approach an industry benchmark for online behavior.

YouTube was on the Financial Times on 28 June 2006 quoted with daily new videoclip postings of 60,000 every day. But their daily viewing traffic is 70 million. So the ratio of user-generated content vs member viewing traffic is 1,167 to 1. Over 1000 times more viewing than original creating of content. This might be an aberration, except that if we look at our earlier posting of the Finnish Idols from this year, they had 1,682 creating content, which was then viewed 1.95 million times. That ratio is spookily similar at 1,159 to 1.

So as a very crude early draft of a benchmark, we can suggest that the general rule-of-thumb would be for a successful online digital community, the original content created vs content viewed ratio should be about 1000:1.

We'd be very interested to hear from any of our readers - either here as postings on this blog, or via e-mail to Alan or me - if you've seen any similar metrics.

Comments

[beats by dre store]

Menschen sich wirklich aktiv als Content contributors, Blogger

[ノースフェイス]

価に（2 +1）が含まれているかどうかわからない場合は評価、ない古き良き時代から多くのプライマリとセカンダリの学校の生徒。

[グッチ]

もともと店舗前の道路は数十年前に決まった都市計画に基づく拡幅計画の対象。同商店街では約１０メートルの道路幅を１６～１７メートルに広げるが、震災前に着工の見通しは立っていなかった。しかし市は昨年１２月になって「道路拡幅は災害に強いまちづくりに必要」と計画を進める意向を示し、住民説明会を始めた。