My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« Citizen Journalism and the new media ecology | Main | Nokia survey finds mobile phones may replace cameras and MP3 players »

July 27, 2006

Comments

Jerry Bowles

I'm afraid you have missed my point in your "others are less generous" link above. I am extremely pro-business. I've worked for major corporations most of my life. That's why I suggest they ask VERY, VERY tough questions before signing on to the latest next great thing. Online company communities might very well turn out to be valuable forums for some companies but right now the jury is still out and the hype is far ahead of the evidence.

alan moore

Dear Jerry,

I don't think I have - I think peter tried very hard to answer your points. The following comments I thought to be very unsatisfactory.

yes there are questions to be asked -- but go back to my point that these digital platforms are forcing companies to engage in ways that were never before conceivable.

you did not engage peter in dabate, after his post -- you did the run away and laugh routine which really pisses me off.

we have a real chance here to make a difference -- what exactly are you contributing? Insight, social analysis, case histories, stats?

this is not the next greatest thing -- its real and in your face. Just go and check out the other links I made in the post starting with shel israel commenting on jeff jarvis and dell

BR -- Alan

Jerry Bowles

Alan:

I admire your passion and recognize that you have a vested interest in the topic but I'm old enough to remember when CRM software was going to bring companies and customers together in some wonderful, world-altering way. It still hasn't fulfilled that promise. I didn't engage Peter in a debate because I thought he did an excellent job of explaining where he was coming from and I had already made my point: show me the ROI.

alan moore

it is a completely different context. CRM is an industrial mindset model. Poorly executed.

Note the order of the words CUSTOMER - RELATIONSHIP - MANAGEMENT

And of course it did not fulfill the promise. I always though that the emphasis should be on the word relationship - and those do not come out of a box

Not that data is not important, but how you get it and what you do with it is always important.

The notion that you "plug and play" is nonsense. Social data analytics is completely different. Communities disussing in realtime is different.

The internet and the mobile internet change totally the ways in which we communicate.

You will have to ask Peter for the ROI.

But short of rewriting everything we have written in our book and on this blog. Do please have a dig around on this blog or buy the book.

And I like passion and passionately believe that all social digital platforms change incrementally the relationship between companies their employees and their customers.

CRM was never ever about that.

And I apologise for being sharp tongued, my take on your comment to Peters post was that you were sneering and I hate that. Because there are too many of them out there.

Kind regards Peter

Alan Moore

beats by dre store

apologise for being sharp tongued, my take on your comment to Peters post was that you were sneering and I hate that. Because there are too many of them out there.

supra for boy

If you wish to be the best man, you must suffer the bitterest of the bitter.

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati