BT's television arm, BT Vision, is set to unveil a groundbreaking deal with leading Hollywood studio Universal films. It will allow the telecoms company to make Universal's films available over its new TV service when it launches later this year. Details of the agreement remain secret, but industry sources expect it to be announced this week.
BT goes to Hollywood with universal deal
The article also states
BT is entering the competitive television industry to protect profits and safeguard its future. In the wake of industry deregulation, its bread-and-butter business - phone calls over landlines - is being eroded as cheaper competitors take a bite. Already, fixed lines account for just 12 per cent of overall revenues, and that figure is certain to fall.Operators such as Skype, which offers free calls over the internet, have forced BT to offer similar services, and prices are likely to fall inexorably. BT has offset falling revenues by rolling out broadband access but competitors, including Carphone Warehouse and BSkyB, are undercutting it , while NTL is offering the 'triple play': TV, phone and broadband for a one-off charge.
But it is now the battle for Helms Deep or something of that magnitutde as the
Charles Dunstome reported in the FT July 17th that they had indentified BskyB as a key competitor.
And Sky are apparently working on a Voip service
As we say in our book
Digitalisation allows services and goods to designed, packaged and delivered in new ways. An ever increasing proportion of the global economy is based on digital goods and services. Digitalisation harmonises the competitive world, and allows copycats that appear with alarming speed to capture your customers. Even if digitalization is not affecting your market directly, it is certainly affecting how you go to market and what route you might take. So how do CEOs of existing companies, trained and familiar with their traditional business value systems, embrace the disruptive new environment of the digital universe?
Its a street brawl without any rules. Think Gangs of New York x 10
As Charles Dunstone says
My next worry is in four years time when there is no natural growth left in the marketplace through penetration, how do you...stop yourself getting into a round of everybody trying to steal each other's customers?
Its a really good question
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