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June 02, 2006


Lee Dryburgh

I can not see for the life of me, why mobile TV would be big? If your watching TV then your not mobile and it requires all of your attention which you normally require even at a minimum whilst moving in the physical world?

Tomi T Ahonen

Hi Lee

Good question. That is what puzzled me too. Originally I was of the mind that TV consumption will not migrate to the pocketable screens, as we've had pocket TVs for 30 years and nobody walks around with one of those 24/7.

But now looking at the usage in South Korea among the 2.1 million users, very strong patterns emerge. The digital broadcast TV to the mobile phone is the personal (digital) TV. So if your family main TV, the big wonderful plasma screen - is hogged by the father watching his football game, or the mom with her soap opera, the teenager can watch his Jackass on the personal digital receiver.

And the usage is very strong in surprising places. At work. The small screen fits comfortably at the desk, next to your laptop/PC screen. Many companies have strict policies (and firewalls) preventing consumption of TV during the day. But if you pay for it yourself, whether you want to listen to music quietly (radio, CD player, iPod) or watch TV eg music video or even a 24 hour news show or whatever, "background noise" - this is how young people behave. They instinctively multitask. And their bosses are quite happy to let them have their little TV sets, if this keeps them productive..

And yet another place - seriously - is the bathroom. You can't take your TiVo box into your bathroom, but now going to the toilet does not mean missing out on the live action from TV. Just take your digital tuner on your phone with you. Yes, a very big time is spent using the mobile-TV in while in the WC.

Of course toss in the waiting times related to commuting - or if you're in your car - then the digital broadcast receivers obviously built into the car itself (also very big in the current line of new cars in South Korea). Remember this is digital TV so the picture is pretty much crystal clear in whatever formats so its not the fuzzy pictures some have tried to view in analogue TV in a moving car...

There is more. But these are parts of the early findings. Thanks for the question. We'll monitor this and report on it as it evolves

Tomi Ahonen :-)

swati atrey

i m an final yr student of electronics engg can u send me some info abt dvb in india also why the reception is clear in dvb in moving car rather than analog tv

David Cushman

Tomi, here's some recent stats on size of mobile TV in Asia-Pacific
Looks like 0-5.2million in 18-24 months?
And predicted to hit 25million by 2008, 72m by 2010.


Pioneering free mobile TV service
TV on your WAP enabled mobile phone. Type in your mobile internet browser. They are looking for beta testers to help see if it works on your phone. Offered by extreme sports mobile TV company Yamgo ( It's a free service (apart from your WAP phone charges). It works well on my Nokia N70, even the live channels work over a GPRS.


the article is useful

soth korean living standard i se qual to lesser economies of schengen states.such as greece and portugal,spain etc.


Youtube mobile - now from
Wonder how youtube will be like in your WAP enabled mobile phone? Experience for yourself at from your mobile's browser and be part of the beta test program providing valuable feedbacks. Checkout complimentary service over web.


i want yamgo tv to my mobile


Every one admits that men's life seems to be high priced, but different people require cash for different things and not every person gets big sums cash. Thence to receive quick loans and student loan should be a right solution.

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