The Engagement Alliance are putting on an event to discuss Myspace as a context on how online communities form and collaborate.
It takes place on 21st June.
Lessons for all I think.
Jackie Danicki says
Adriana Cronin-Lukas, one of the presenters at What MySpace Means next month (and an Engagement Alliance advisory board member) uses the social bookmarking tool Furl to flag up this USA Today piece about how marketers are trying to emulate MySpace . What is baffling is why any marketer would think that millions of people are going to want to squeeze their individual personality into a space defined and owned not by the individual, but by an advertiser. There’s a reason it’s called MySpace. And it is quite clear from quotations like the following that these marketers haven’t grasped that you cannot emulate what you do not understand:
From the USA today piece
Marketers are creating Web destinations where people can leave postings about themselves and the brands — and leave e-mail addresses companies can use for communications. “Social-networking places are megatrends that are cutting across online everywhere,” says Dawn Winchester, executive vice president of client services for New York digital ad agency R/GA. “They are at the heart of where people come together around their passions. It makes sense for the right type of brands to be engaged in that type of communication."
we have blogged about Myspace a few times: A Juggernauat called Myspace.com – Radio 1 Dj's log into Myspace – The battle for my (voice)space – The myth of branded content – Darwinism arrives rudely in our media ecology – The chosen – The holes in the digital cheese
It think it will be a very juicy, throught provoking event. Book early to avoid disappointment.
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