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« Site hopes to be Wikipedia of travel world | Main | What happens when majority access web via mobile phone »

April 20, 2006


Lalit Sarna

I am a strong believer in an individual’s right to express one self. However I also believe that a business has the right to protect itself. Myspace’s primary source of revenue to this date has been Advertising dollars. Unpredictable user generated content is highly undesirable vehicle for advertisers. I can understand why.

So now Myspace has a predicament, Impose censorship on users and make it obvious that it’s Myspace who owns the content not users or scare away the advertisers. So myspace goes where the money is, it decides to hire a safety czar and 100 people team to police user generated content.

IMHO I think it’s a disaster waiting to happen primarily because of 2 reasons
1) Manual monitoring of 78 million (and growing ) user profiles is not a scalable method and comes with prohibitive resource requirements.

2) I believe that majority of MySpace users are characterized as fickle and rebellious in nature. I some what agree, and I also believe that these users will not tolerate censorship.

So what is the Alternative ?
As Jeff Jarvis says in his blog , Let the community own the sins of the community. He suggests “You want to leave control and responsibility at the edges because that's where it is anyway and bring people together with information and each other”.

I think he is on the money. Censorship by the corporations may not be tolerated, but censorship by peers? Now that can work wonderfully.

Community aided classification (tagging) combined with community promoted reputation of content and the author can provide excellent scalable filtering mechanism for users and advertisers looking for suitable user generated content for advertisement.


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Great article Alan, thanks

Lisa Strutton

I think Myspace is dead since Facbook and Twitter... even if I must admit that I liked the freedom it gave its users to contact and friend all the people they wanted





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