Will Mobile TV Be a Turn-On?

Or will it be a Red Herring?

Dick Emery of UKTV said:

Mobile to TV content is like sex in the open air. Sounds like a really good idea but not always practical

Tomi is interviewed by Red Herring on this very topic

This an excerpt from the interview

Unlike 3G, mobile TV is not a technology looking for a killer application. Television is an application that most everybody already uses and understands. In fact, mobile TV is expected to be the seventh mass medium after print, recordings, cinema, radio, TV, and the Internet, says Tomi T. Ahonen, a London-based independent wireless consultant and author of a number of books, including the recently released Communities Dominate Brands.

Broadcast media eventually dominated slower media like print and recordings, and interactive media in the form of the Internet trumped all the others. Mobile TV could be even bigger, because it combines broadcast, multimedia, and interactive, giving it all the required elements to dominate lesser media, says Mr. Ahonen, a former head of Nokia’s 3G research center and its 3G business consultancy department.

Mobile TV has three unique benefits not available on any other media, he says. First, mobile telecom networks have a built-in payment mechanism. The Internet may be interactive, but if you want to buy something you have to give your credit card number or purchase e-cash on a system like PayPal. But on mobile telecom networks, payments can be built in at a click. Click-to-pay does not exist on any other mass media.

Second, mobile phones are always with us, unlike any other device. No other mass media is so often at our reach. Finally, mobile phones are now replaced at an average rate of 21 months globally. Consumers don’t replace PCs, TVs, radios, or MP3 players at such rapid rates, says Mr. Ahonen. “So when the Nokias and Motorolas and Samsungs decide to put this feature on our next phones, within only a few years we will all have them,” he says.

There is also mention of Tomi's 7th Mass Media theory. Which I believe is well worth chewing on.

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