Thought for the day

Commercial success in the digital age will belong to those businesses that attract, engage and organise digital communities to meet multiple social and commercial needs. By creating strong digital communities, businesses will be able to build customer loyalty to a degree that todays marketers can only dream of.

Think of HMV and Mothercare. Would they struggle as much had they developed a community strategy which was embedded into all that they did?

Could they have beaten the big supermarkets and internet players by revising their bricks and mortor strategy?

Rosabeth Moss Kanter in her book Evolve says

One company’s loyal community of empowered users is another one's nemisis

Comments

[Henry Peise]

Microsoft is swinging at Apple again with this new commercial featuring a white iphone 4 showing Avatar on a blu-ray disc and a jealous MacBook looking from the side.

[ノースフェイス]

羅津、パイオニア、男性は3場所は通年不凍港であり、両方が北朝鮮政府の経済と貿易港によって承認されたままです。

[グッチ]

亘理町によると、荒浜地区の堤防沿いは町の集団移転の対象となる「移転促進区域」に含まれていない地域も多く、建築制限もかかっていない。このため流失を免れた自宅の修復を終えた住民もいる。