I stumbled upon this post Who owns the wisdom of the crowd? by Jeff Jarvis who quotes Yochai Benkler
A whole set of other behaviors that have grown up in the household, in friendships, in communities, the motivations that they capture, the signals that get people to explain what it is that they desire, how they desire, what they want to do, what they’re trying to do, all of these things are suddenly becoming integrated into the core economic activities of the most advanced economists, and all of the players inside of these economies need to begin to think. It’s a new set of social competition. It’s a new set of opportunities. It’s a new solution space for ways to solve production problems. And we need to start learning how to live with, use, provide platforms for, use the outputs of without undermining this new set of social cultural practices.
I think lesson one is don’t try to build a business and network at the same time…. Let’s forget Reed’s Law for a moment because Metcalf’s Law is steep enough, that everyone knows that Metcalf’s Law says use networks that increase value, and everybody forgets the converse, which is small networks have no value. And so what value is there to the first few users in joining a small network. Almost none. And so you can’t extract anything in return. You can’t put friction in the way of people joining a small network. You have to make it incredibly attractive and easy. That’s the secret of Skype’s success. They only had distribution experience. Then they used that, and they didn’t introduced Skype in and Skype out because it would have been a distraction until they reached critical network mass.
Jeff states
I believe we start with the notions that: * We all want to control our contributions. * We all want the community to benefit if we in turn benefit. * We expect mutual trust in the forms of transparency and honesty * And we all — individual, collective, enabler — find uncivil behavior (spam, fraud, hate) unacceptable.But there’s one more fundamental notion that informs this new society, a notion that big companies and institutions invariably forget because they were build in the old order:
This is no longer a centralized world, a world controlled by those institutions. This is a decentralized world, a world controlled by us.
And if you try to take control away from us, you will lose. It used to be that you could take control away from us and we had nowhere to go. But in this post-scarcity world, we can always go somewhere else for content or information or service. There’s always another news story, always another email service, always another search engine. Thus my first law, once again: Give us control and we will use it. Don’t and you will lose us.
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