Connected Marketing

Justin Kirby of DMC has recently co-authored a book on viral and buzz marketing

Entitled Connected Marketing and they have a blog and are busy podcasting I believe six are currently available.

Justin Co-wrote the book with a number of colleagues; Dr Paul Marsden from London School of Economics Enterprise who has a PhD in social contagion. He talks about the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. He ends by discussing the economics of buzz and how consumer advocacy has been proven to drive business growth.

Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin) . Martin provides an overview of connected marketing tactics, techniques and issues, including consumer empowerment, ethics, definitions, measuring ROI, delivering experiences that exceed expectations, and more. He also reveals his predictions for the future of connected marketing both in Germany and globally.

Schuyler Brown, the Co-creative Director of Buzz@Euro RSCG in New York. She reveals how consumers now focus on their 'pop life' rather than real life; how trendspotting can help brands create buzz; how brands can buy their way into the glamorous life and still look like they've been invited to the party rather than bought their way in; her opinions about the backlash against buzz marketing; how buzz marketing can play a complementary role with above-the-line advertising; and more.

Graham Goodkind, founder and chairman of Frank PR . He discusses how good PR campaigns not only generate media coverage, but also stimulate word of mouth by getting people talking. He looks at the impact that user generated media will have on the way PR ignites consumer conversations; how traditional PR measurement doesn't go far enough to prove the success of campaigns; and how to conduct B2B PR. He also reveals Frank PR's Talkability process and gives us his predictions for the future of buzzworthy PR.

Emanuel Rosen, author of the bestselling book, Anatomy of Buzz . Emanuel reveals how businesses should deal with the rise of user-generated media such as blogs; why marketers should never confuse influencers with happy customers; why there is growing interest from advertisers in word of mouth marketing; and more.

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