Breaking news - Jefferson blogs

FOR WHATEVER REASON, PROBABLY BECAUSE there have been so many recent advances in what we call "publishing," opportunities to cite the First Amendment have abounded of late. I know that I'm in a very small minority here, as a former U.S, History teacher who's now in digital media. So, pardon the geeky nerd stuff. Having a working knowledge of the First Amendment is, at least to me, pretty vital stuff for anyone in our business. Why? It's because the First Amendment protects digital media professionals so much more than you might guess. It protects freedom of speech, press, religion, assembly and petition. From the First Amendment Center's Web site: Without the First Amendment, religious minorities could be persecuted, the government might well establish a national religion, protesters could be silenced, the press could not criticize government, and citizens could not mobilize for social change.

Now we can debate the actual veracity of the first amendment in practice with the introduction of the Patriot Act.

But this is also interesting

So, how do we grow? 2005 will be remembered as the year of user-generated content--the year that something called MySpace sold to the folks at Fox for $580 million because user-generated content is not only limitless, it enables even more precise targeting than anything we'd thought of previously. So, that user-generated content had better be protected, and whoever targets the ads and manages those ads' operations had better trust that the content against which the ads are targeted is copasetic . See, this isn't about the model of user-generated content per se. It's about the entire construct of interactive media, when not just the behavior of users is part of the model, but the ever-dynamic, ever-opinionated, ever-protected content too.

This model of interactive media had better be well-received by advertisers because, while consumers have been moving online in well-documented droves, ad revenues are about to hit their collective heads on the ceiling without more inventory or new, higher-margin products. For those of you wondering why Google's valuation is so much higher than that of Time Warner's, when Time Warner's revenue is 10 times that of Google's--well, think about that ceiling as you ponder Google Base and more limitless inventory.

Its not more ads we want - actually its more "value" - its about who pays for what where? At what point in the business deal narrative, does the money flow? And creating an experience that is based not upon, "I want you to listen to me now", or "just in case you might be in the market for," but something for more contexual, more relevant, more sticky.

Alan Mitchell once said "if Marketing was a thing in its own right would anyone want to buy it?" The answer of course is NO - 99% of the time.

Again, Rupes purchase of myspace.com crops up. And if that does not indicate our world has turned upside down and inside out nothing will.

So would Jefferson have been a blogger? Still an interesting notion. Should poilitics be well... mor participatory and more democratic in the true sense of the word?

Via Media Post

Comments

[Christopher King]

You can teach an entire First Amendment Class off my website, movies and multi-media blawg. Watch "background" and "first amendment movie trailer" for starters:

http://www.christopherkingesq.com

http://christopher-king.blogspot.com/2005/12/closing-argument.html

Courses are being taught in Texas off a case I helped Terry Gilbert with called "State v. Lessin"

Just search my blawg for it.

Read up, holler back.

[email protected]

[Juno Mindoes]

There’s no doubt that the white iPhone 4 has a much better camera than the iPhone 3G and the iPhone 3Gs, and the new HDR functionality makes it even easier to get good results during hard lighting conditions.

[Tony Tran]

Thanks for shedding light on it and how it illustrates a flawed sales process http://journalpsyche.org/.