Play on words based on our book title

This was a wonderful endorsement of our book in a very different style. We have our first play on words, where the author uses our book as the basis of his news story (and cites our book of course).

The site is    www.imodestrategy.com  which wrote an analysis of the purchase of telecoms disruptive provider Skype by internet giant Ebay. i-Mode Strategy entitled its story "Communities dominate as ebay steals Skype for $4.1 billion."  At the end of the news story, i-Mode Strategy concludes this kindly to us, recognising the title reference, as they talk of the impact of this acquisition:

"The focus on communities is powerful and one of Tomi Ahonen's favourite topics and in fact the subject of his latest book Communities Dominate Brands."

Thank you i-Mode Strategy, and we truly loved the way you used our book title in your story. Thank you very much !! For any readers of this blog, you might be interested in adding i-Mode Strategy to your websites/blogsites you read, as it is an excellent English-language site to keep an eye on what is happening in the most advanced mobile internet country of the world, and one of the most advanced digital convergence countries, Japan.

(For those who are interested, another excellent site to follow Japanese developments in English is Wireless Watch Japan.)

And naturally yes, we do of course discuss both eBay and Skype in our book..

Comments

[Juno Mindoes]

I love iphone 4 white, and i will keep focus on it. But when will it really release, hmm let's see.