Mark Earls from Ogilvy and I had an interesting debate last night organised by the IPA . And my thanks must go to Isabella von Bulow and Rory Sutherland for organising and promoting the event.
Lots of interesting dialogue and the meme that emerged from our chat was that what is currently happening around us is not about technology, its about what the technology does, it reveals that we are deeply social animals, and that it is the interactivity between us that businesses should be thinking about promoting. Rather than thinking about one-2-one marketing, for example.
Combine that with the significant challenges that digital economics throws at nearly all businesses, then one can argue that there is something of a paradigm shift going on. which means we need to start to reframe our thinking around what marketing is and what marketing does. From the sides of both businesses and the marketing specialist forms that they employ.
We had lots of questions from the floor. But if anyone who attened the event wanted to ask more questions, I would be happy to continue the conversation.
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