Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona.
Thank you OgilvyOne for inviting me.
Of course, I was talking about our book Communities Dominate Brands , and the converging issues that are forcing businesses to rethink their business models, and how this has significantly impacted on advertising, how we advertise, and how we market and communicate with us everyday Joe's in the street.
These things always stretch my head - as there is so much to say, so much ground to cover.
But Rory Sutherland at OgilvyOne did thank me for me efforts - which was great! So thanks Rory.
Especially since my presentation corrupted, crashed and burned the evening before my speech. So I spent that evening rebuilding the whole damned thing. (Note to myself - ALWAYS HAVE A BACKUP DUMBO).
So, if you want to get your head around the following headlines from last weeks newspapers...
Kodak struggles to adapt to digital world
Advertising fall at GCap unsettles radio sector
The party's over: ad sales fall hits big radio
Microsoft gears up to get mobilsed
Hollywood learns to play the video game
All to play for: Microsoft and Sony take the video games battle to the next level
Crispin Porter + Bogusky sign content deal with Fox
admen failing to engage
Big media struggles with a modern world
Then buy the book here or drop us a line and we would be happy to come along and take you through a short story about a long journey.
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