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« The end of our familiar analogue world? | Main | Pearl of the Year finalists include Community services »

April 15, 2005

U2 - communities - world poverty - texting

Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. This post is a case in point. Rory Treffiletti of mediapost watched Bono embrace the digital age to help solve a centuries old problem.

During the show, Bono dedicated some microphone time to the topic of human rights, and as part of their desire to raise awareness for this timely topic, they asked everyone to take out their cell phones and text message their names to the number 86483 to be added to a petition of people who pledge their support to improving human rights around the globe. Bono stated they were looking for 1 million names and when I looked around the arena I think it's realistic that they'll get it.

Also worth a read Marketing Mobility

Also worth checking out The end of Poverty

Posted by at 10:52 AM in Newsmedia |

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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