I came across this on the gapingvoid blog about the D-lock manufacturer Kryptonite that we use as a case history in our book - as one example of the power of community and the blogosphere. This made me chortle.
Here's how the drama unfolded:
DAY ONE:KRYPTONITE: Our bike locks are the best.
THE MARKET: Yes, your bike locks are the best.DAY TWO:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Yes, your bike locks are still the best.DAY THREE:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Ummm... yeah I'm sure they are, but what's all this about some recent video on the net that's supposed to show how you can crack your locks in 10 seconds using a simple Bic ballpoint pen?DAY FOUR:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Hey, I just saw that video on a friend's website. And I'm kinda ticked off because I just paid $60 for one of your new locks 3 weeks ago, and I'm wondering if a Bic pen can crack my lock or not... does the pen crack all Kryptonite locks or just one or two models?DAY FIVE:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Hey, I just visited your website and saw no mention of the Bic pens. What the hell are you doing about it? Are you going to fix the locks? Are you going to give me a refund?DAY SIX:
KRYPTONITE: Our bike locks are the best.
THE MARKET: No, they're not. You guys are assholes.Without warning, Kyptonite's market got smarter and faster than they did. And it only took a couple of days to unleash the full wrath. Boom!
You have been warned.
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